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5 Key List Building Strategies For 2015 And Applying The 80/20 Principle

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9 January 2015
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Aurelius Tjin

I’ve seen the power of building a list and audience, and over the years I’ve built it to 23,000+ subscribers, half of which are customers. This year I’ll be ramping it up even more.

I’ll be applying the 80/20 principle in all aspects of my business, and I’m definitely going to be applying it in list building. To give you an example of how it works:

20% of your list/subscribers makes up 80% of your sales.

Increase the size of your list and that 20% will result in more sales.

Here’s some major strategies I’ll be putting in place this year (and beyond) and what I also recommend you put into action. It’s nothing new, but if you focus on the following, you’ll build your list faster:

1. Buying solo ads from trusted sources.

There are pitfalls you need to avoid such as buying from solo ad marketplaces and sellers who simply have lists that are burned out. It’s best to buy directly from a list owner who’s attracting the audience you would like to have.

Search for “solo ads” on Facebook to find some Facebook groups where list owners hang out. This is very effective especially in the Internet marketing and make money online niche.

2. Facebook Ads

Write high-converting ads, offer a valuable “lead magnet” and have an opt-in page that converts.

Almost everyone is on Facebook, so why not go where your audience is?

View my tutorial to see how to build a list from Facebook Ads:

3. Product launches to build a customer list.

Offer 100% commission on your front-end to attract affiliates to promote your offer. It may sound crazy to some but you’re always going to benefit by making money from your backend offers.

You’ll see me launch more products this year, from video courses to PLR products.

4. Building a close bond with key JV partners.

This goes hand-in-hand with #3. I had done this in the past but made the mistake of neglecting this important part of the business. I believe in the law of reciprocity and the key to successful joint-ventures is by not only helping them but also to see them as strategic partners rather than competitors.

Connect with them on Facebook and Skype and build a genuine relationship with them. It’s okay to simply socialize and mock around sometimes. Besides, we all need to take a little break.

5. Blog content

More specially “top lists” and viral style posts to attract traffic from social media. You’ve seen it everywhere – “Top 10 Lessons I Learned About Being An Entrepreneur”, “5 Rules of Starting A Home Business”, and such. These types of post gets shared.

Some examples:

And of course, this post that you’re reading now!

Haven’t Started? Start Now

I’d say if you haven’t started building a list yet, start now. If you want to think long-term and do this for many more years to come, don’t waste a day.

It’s simple to start – get an autoresponder, create a lead magnet, setup an opt-in page, drive some traffic.

If you need any advice with any of this, I’m here to help.

Want a Shortcut? Get This Lead Generation Course To Fast-Track Your List Building Today

Lead Generation Mastery

“Lead Generation Mastery” is a collection of 15 step-by-step videos on how ANYONE can start generating leads to their business using proven online strategies as used by top marketers.

Best of all – you get FULL PRIVATE LABEL RIGHTS to the entire course!

Click Here To Grab Lead Generation Mastery

(Also includes 10 bonus PLR products I prepared for you)

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