Depending on who you talk to, adswaps either are ineffective or are a great list building method.
From my own personal experience, they have have been instrumental in building my business.
If you don’t know what an adswap is, it is where 2 marketers promote each other’s products to their lists. Usually, it is a free product that they promote so that people will have to opt in to receive their free gift and thus build the marketers’ subscriber lists.
I use adswaps for 4 reasons:
Reason 1 – To build my list.
Reason 2 – For cash flow. (I get cash flow by placing a One Time Offer after my squeeze page.)
Reason 3 – So I know what my subscribers like. If they don’t respond well to a free gift, then I know not to promote an affiliate product on a similar topic.
Reason 4 – If done properly, you can build a stronger relationship with your subscribers because you are giving them free gifts and you are staying in constant contact with them so they don’t forget you.
Of course, if you over mail your list, people will unsubscribe and you will simply burn out your list.
So you have to find the right balance.
And if you send your list poor quality products, they will lose trust in you.
Therefore, I only do adswaps with marketers who have good quality products that are on a topic that I know my subscribers will love.
For example, the majority of my subscribers are interested in PLR so if a marketer approaches me about doing an adswap and his product is related to PLR and is good quality, I will do an adswap with him/her.
So here is one big tip for you if you plan on doing adswaps.
Actually, it should be obvious but the majority of adswappers don’t do this.
And that is, REVIEW THE PRODUCT FIRST BEFORE ACCEPTING TO DO AN ADSWAP WITH SOMEBODY!
I approach adswaps the same way I approach affiliate marketing. I only promote products that are good quality and that I know my subscribers will love or benefit from.
This blog post is getting long so I will write more about adswaps in another post (or possibly in a book).