I’m sure you have plenty of PLR books that are good or average.
But many of them are not good enough that you can confidently tell your customers it’s the ‘hottest thing right now’ (and that they must get it) because it simply isn’t.
So I’d like to share with you how to make a hot product out of a decent PLR product.
You simply buy a product that teaches the latest strategy or tip or advice in your niche and then you write about that strategy/tip/advice in your own words. (If you don’t want to spend any money, you can do research in forums.)
Preferably, the content you write in your own words should at least be one page long.
You then take one of your not-so-great PLR books that’s sitting on your hard drive and add your own content as a new chapter or section to that PLR content.
And presto! You now have a UNIQUE new product with a completely new angle to market from.
If it’s a diet related book, you now have a book selling the latest diet fad.
If it’s an internet marketing book, you now have a book selling the latest internet marketing strategies. (If there is a lot of buzz around a certain course, you can even say in your ads, ‘why pay $100 for XXXXX course when you can this book which teaches the exact same strategy for only $10?’)
Armed with the knowledge you got from researching and writing the new section yourself, you will be able to write a better salesletter. If you don’t like to write salesletters, simply shoot a video explaining what the book is about. (No hype is needed, just emphasize the benefits and why they should get it)
Peace and Love,
P.S. You could apply this strategy to PLR videos as well.