I just finished reading a book written by a copywriter that teaches you how to craft persuasive headlines:
Being a decent copywriter myself and having read several copywriting books, I felt I was not going to learn anything new.
But not only did I learn some new things, I was able to craft a powerful headline for one of my products.
(I thought my previous headline for that product was great but it now seems dull compared to the one I just created.)
Why is this important?
Marketing legend Ted Nicholas, a guy who spent over $100 million over the years testing every aspect of copy in his campaigns, said…
“The headline is 90% responsible for the success of any piece of copy.”
The author of this book has written copy that has attracted thousands of people to seminars.
And he is giving you the rights to his work.
Also included are:
—Video tutorials (Udemy approved, an indication of the quality)
—viral quote images