by Aurelius Tjin
Welcome to the third Niche Site Experiment update where I share my journey of creating a site outside the typical “make money online” niche and turning it into a profitable business.
My goal is to apply what I’ve learned in Internet marketing to this site so you can see it unfold into a tangible, passive income earner.
You can view the previous Niche Site Experiment updates here:
- Niche Site Experiment #1 – Intro To My $1000 Per Month (Potential) Site
- Niche Site Experiment #1 Update – A 10x Increase In Traffic With Zero Backlinks
Well, well, well…the past 30 days have been quite interesting after finally monetizing the site with AdSense (I’ll share with you its earnings below).
I’m glad it’s now monetized as it’s given me more motivation to push this site forward and turn it into a site that I would be truly proud of, not because it will make me money, but because it’s a resourceful site for those in this niche.
Traffic has definitely increased drastically. The site is not hitting over 100 visitors per day! Google has been very good to me and it’s great to see that it’s rewarding and recognizing quality sites.
Let’s get on to the stats…
Last 30 Days Traffic Stats
Here are the latest Analytics for the site, October 16 – November 15.
Unique Visitors: 4,366 (+3,328)
Avg. Visits Per Day: 131 (+96)
Pageviews: 5,737 (+4,363)
In comparison to the previous 30 days, it has grown dramatically! Take a look:
Bounce rate is very poor at 90.48%! This is expected as traffic is coming from search engines. Whereas if the traffic came from your regular readers, they already know and trust you.
With this niche, I noticed most traffic comes during Mondays to Thursdays. Weekends are relatively slower.
Top Traffic Sources
Where does this site’s traffic come from? Here are the top 10 traffic sources:
Great to see a trickle of Pintrest traffic coming through!
A lot of other sources seem to be junk traffic. You can tell by the bounce rate – 100%!
Another set of statistics I’d like to report is Google’s Webmaster Tools.
You’ll see the number of queries, impressions and clicks.
Queries: 759 (+325)
Impressions: 24,603 (+14,828)
Clicks: 2,562 (+1,956)
The site has doubled in the number of keywords it’s ranking, attracting all those longer tail keywords! Exactly what I anticipated.
Queries means the number of keywords that people searched for where my page was shown in the Google results.
Impressions are the number of times my pages were displayed in the results.
Clicks are the numbers of times my pages were clicks from the results.
Search Engine Rankings
Let’s see where some of my keywords are ranked on Google:
Keyword #1 rank: 27
Searches per month: 2400
Keyword #2 rank: 1
Searches per month: 1300
Other top keywords:
Keyword #3 rank: 30
Searches per month: 1600
Keyword #4 rank: 55
Searches per month: 1000
Some additional data for longtail/lower searched terms.
Keyword #3 rank: 2
Searches per month: 260
Keyword #4 rank: 1
Searches per month: 110
Keyword #5 rank: 5
Searches per month: 210
As mentioned in the beginning of this post, I’ve started monetizing the site using Google AdSense. Why AdSense? It’s the easiest and fastest way to see its profitability.
In addition, I created the site because it has some decent payouts per click — up to $35.75 for one keyword! So indeed, it is a niche worth going after.
Here are the first earnings for the site from October 20 – November 15 (I started monetizing Oct 20):
In 26 days, it’s earned $50.14. It’s in Australian dollars which is almost the same as US dollars.
Not a bad start considering I’ve yet to optimize and tweak ad placements for better conversions.
Based on these numbers, it’s earning about $57 per month. Still a long way to go to reach my $1000 /month goal for this site.
The only expense at the moment is web hosting at $4.99 /month.
Last Month’s Goals
- Add 2000 words of content | Success
- Test with some Facebook Ads | Failed
- Continue with some blog commenting | Failed
- Join related forums and participate | Success
- Add social buttons to the site | Success
Next 30 Day Goals
- Add 2000 words of content
- Add an opt-in to build a list
- Test with some Facebook Ads
- Continue with some blog commenting
- Continue forum marketing
- Link building to improve rankings
Lessons And Takeaways
- Patience is key. Always. Don’t rush into things. Don’t sabotage your site and buy thousands of links just to get your site ranked.
- Always continue posting fresh content. More content equals more keywords you’ll potentially rank for.