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Niche Site Experiment Update – First Earnings From AdSense

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14 January 2015
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by Aurelius Tjin


Niche Site Experiment Update

Welcome to the third Niche Site Experiment update where I share my journey of creating a site outside the typical “make money online” niche and turning it into a profitable business.

My goal is to apply what I’ve learned in Internet marketing to this site so you can see it unfold into a tangible, passive income earner.

You can view the previous Niche Site Experiment updates here:

The Update

Well, well, well…the past 30 days have been quite interesting after finally monetizing the site with AdSense (I’ll share with you its earnings below).

I’m glad it’s now monetized as it’s given me more motivation to push this site forward and turn it into a site that I would be truly proud of, not because it will make me money, but because it’s a resourceful site for those in this niche.

Traffic has definitely increased drastically. The site is not hitting over 100 visitors per day! Google has been very good to me and it’s great to see that it’s rewarding and recognizing quality sites.


Let’s get on to the stats…

Last 30 Days Traffic Stats

Here are the latest Analytics for the site, October 16 – November 15.

Unique Visitors: 4,366 (+3,328)
Avg. Visits Per Day: 131 (+96)
Pageviews: 5,737 (+4,363)

analytics oct - nov


In comparison to the previous 30 days, it has grown dramatically! Take a look:

analytics oct - nov compare

Bounce rate is very poor at 90.48%! This is expected as traffic is coming from search engines. Whereas if the traffic came from your regular readers, they already know and trust you.

With this niche, I noticed most traffic comes during Mondays to Thursdays. Weekends are relatively slower.

Top Traffic Sources

Where does this site’s traffic come from? Here are the top 10 traffic sources:

traffic sources oct-nov

Great to see a trickle of Pintrest traffic coming through!

A lot of other sources seem to be junk traffic. You can tell by the bounce rate – 100%!

Webmaster Tools

Another set of statistics I’d like to report is Google’s Webmaster Tools.

You’ll see the number of queries, impressions and clicks.

Webmaster tools Oct-Nov

Queries: 759 (+325)

Impressions: 24,603 (+14,828)

Clicks: 2,562 (+1,956)

The site has doubled in the number of keywords it’s ranking, attracting all those longer tail keywords! Exactly what I anticipated.

Queries means the number of keywords that people searched for where my page was shown in the Google results.

Impressions are the number of times my pages were displayed in the results.

Clicks are the numbers of times my pages were clicks from the results.

Search Engine Rankings

Let’s see where some of my keywords are ranked on Google:

Main Keywords
Keyword #1 rank: 27
Searches per month: 2400



Keyword #2 rank: 1
Searches per month: 1300



Other top keywords:

Keyword #3 rank: 30
Searches per month: 1600

Keyword #4 rank: 55
Searches per month: 1000


Longtail Keywords

Some additional data for longtail/lower searched terms.

Keyword #3 rank: 2
Searches per month: 260

Keyword #4 rank: 1
Searches per month: 110

Keyword #5 rank: 5
Searches per month: 210


Income Earned

As mentioned in the beginning of this post, I’ve started monetizing the site using Google AdSense. Why AdSense? It’s the easiest and fastest way to see its profitability.

In addition, I created the site because it has some decent payouts per click — up to $35.75 for one keyword! So indeed, it is a niche worth going after.

Here are the first earnings for the site from October 20 – November 15 (I started monetizing Oct 20):

Earnings Oct-Nov

In 26 days, it’s earned $50.14. It’s in Australian dollars which is almost the same as US dollars.

Not a bad start considering I’ve yet to optimize and tweak ad placements for better conversions.

Based on these numbers, it’s earning about $57 per month. Still a long way to go to reach my $1000 /month goal for this site.


The only expense at the moment is web hosting at $4.99 /month.

Related Reading: How To Start A Blog In 5 Minutes And Have Your First Post Up By Tonight


Last Month’s Goals

  • Add 2000 words of content | Success
  • Test with some Facebook Ads | Failed
  • Continue with some blog commenting | Failed
  • Join related forums and participate | Success
  • Add social buttons to the site | Success

Next 30 Day Goals

  • Add 2000 words of content
  • Add an opt-in to build a list
  • Test with some Facebook Ads
  • Continue with some blog commenting
  • Continue forum marketing
  • Link building to improve rankings

Lessons And Takeaways

  • Patience is key. Always. Don’t rush into things. Don’t sabotage your site and buy thousands of links just to get your site ranked.
  • Always continue posting fresh content. More content equals more keywords you’ll potentially rank for.

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